Privacy policy | Lens24.ch

Privacy policy and consent to data processing by Lens24

Status: May 2024

1. Foreword

Data protection is a matter of trust and your trust is important to us. We respect your privacy and personal sphere. The protection and legally compliant collection, processing and use of your personal data is therefore an important concern for us. To ensure that you feel secure when visiting our website, we strictly observe the statutory provisions when processing your personal data and would like to inform you here about our data collection and use of data.

This privacy policy is an integral part of the General Terms and Conditions (hereinafter “GTC”) of Lens24. By accepting the GTC, you are also deemed to have accepted this Privacy Policy. We reserve the right to amend this Privacy Policy. The currently valid privacy policy can be accessed, printed, downloaded and saved in the footer under the link “Privacy Policy”. You can print out or save the current version by using the usual functions of your Internet service program (= browser: usually “File” -> “Save as”).

2. responsible body

The controller for the processing of personal data is

Vision Group AG
Lens24
Riedwiesenstrasse 23
CH-8305 Dietlikon
E-mail: [email protected]

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.). If you have any concerns regarding data protection, you can address them to our data protection officer at the following contact address: Data Protection Officer, Vision Group AG, Riedwiesenstrasse 23, 8305 Dietlikon, SWITZERLAND, or by e-mail to [email protected] with the subject "Data Protection".
Within the European Union we have the following branch:
Vision Group AG, Alt-Moabit 91b, 10559 Berlin

3. collection of personal data and use of data

You can visit the Lens24 website at any time without disclosing your personal data.

When you visit our website, our servers temporarily store every access in a log file. The following data is recorded without any action on your part and stored by us until it is automatically deleted after twelve months at the latest:

the IP address of the requesting computer,

the date and time of access

the name and URL of the retrieved file

the website from which the access was made

the operating system of your computer and the browser you are using the country from which you accessed the site the name of your Internet access provider.

This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring system security and stability in the long term and enabling the optimization of our website as well as for internal statistical purposes. The IP address is only evaluated in the event of attacks on the network infrastructure of Lens24.ch and for statistical purposes.

We collect, store and process personal data exclusively in accordance with the applicable legal provisions and insofar as this is necessary and required to fulfill the contractual performance obligations between us and the user or to provide the ordered products on our website. This also includes the storage of data for any warranty claims after fulfillment of the contract.

In addition, we also use your data for our own marketing purposes within the framework of the applicable law in order to optimize our online offer, to make your shopping with us even more convenient and individual and to draw your attention to products in which you might be particularly interested.

Beyond this, personal data is only collected, processed and used if you have given your consent.

Personal data is information about the factual or personal circumstances of an identified or identifiable natural person and which allows conclusions to be drawn about your identity. This includes, for example, your name, your telephone number, your address and all inventory data that you provide to us when registering and creating your customer account.

Your personal data will be deleted if this does not conflict with statutory retention obligations and if you have asserted a claim for deletion, if the data is no longer required to fulfill the purpose for which it was stored or if its storage is inadmissible for other legal reasons.

If you would like your customer data to be deleted, please contact our customer support by e-mail.
E-mail: [email protected]

4. use of your data for advertising purposes

a) Sending of newsletters

By subscribing to the newsletter, you agree to your email address being used for our own advertising purposes until you unsubscribe from the newsletter. You can unsubscribe at any time. We are entitled to commission third parties with the technical processing of advertising measures and are entitled to pass on your data for this purpose

b) Service and product information

If we have received your e-mail address as part of an order for goods in our web store, we will use your e-mail address to send you service and product information e-mails about similar products that may be of interest to you. However, we will only use your e-mail address for these purposes if you have not objected to its use. You can object to this use at any time.

c) Customer account

For every customer who registers accordingly, we set up password-protected direct access to their inventory data stored with us (customer account). Here you can view data on your completed, open and recently dispatched orders and manage your data. You undertake to treat the personal access data confidentially and not to make it accessible to unauthorized third parties. We cannot accept any liability for misused passwords unless we are responsible for the misuse.

5. Disclosure of data to third parties

We will only pass on your personal data if you have expressly consented to this, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. In addition, we will pass on your data to third parties if this is necessary prior to the conclusion of a contract or for the execution of a contract. For these purposes, we pass on the necessary data to any subsidiaries, transport companies and other service providers. These service providers use your data in particular to prepare for the conclusion of a contract, if necessary, and to process a corresponding order, but not for other purposes.

In addition, we use external service providers to provide some services that help us to offer you a better customer experience (see also section 10 Tracking tools).

6. transfer of personal data abroad

Lens24 is also entitled to transfer your personal data to third-party companies abroad if this is necessary for contract processing or as part of the tracking and targeting measures mentioned in section 10. These companies are obliged to protect data to the same extent as the provider itself. If the level of data protection in a country does not correspond to that in Switzerland, we contractually ensure that the protection of your personal data corresponds to that in Switzerland at all times.

7. Encryption of sensitive data

We protect your data transfer by means of a secure SSL connection. SSL (SSL encryption) is a security technology that ensures that your personal data, including credit card information, your login details and your preferred payment method, are transmitted securely over the Internet. The data is encrypted so that it can only be read by the payment system.

8. Credit check

If we make advance payments, e.g. in the case of a purchase on account, we may obtain credit information from a credit agency on the basis of mathematical-statistical procedures in order to safeguard our legitimate interests. For this purpose, we transmit the personal data required for a credit check to a credit agency and use the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that have been calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes address data. Your interests worthy of protection are taken into account in accordance with the statutory provisions.

9. Cookies

Cookies are information files that your web browser automatically stores on your computer's hard disk when you visit our website. Cookies help in many ways to make your visit to our website easier, more pleasant and more meaningful.

We use the Usercentrics Consent Management Platform to manage your consents. Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, uses JavaScript to collect data such as device and browser information and consent preferences. This data helps to manage and document consent in accordance with Article 6 of the EU GDPR. The data is stored for three years or as required by law. You can disable JavaScript in your browser settings to prevent data collection. Further details can be found in the Usercentrics privacy policy: https://usercentrics.com/privacy-policy/

Cookies do not damage your computer's hard disk, nor do they transmit personal user data to us.

We use cookies for the following purposes:

To recognize registered users so that you do not have to log in again the next time you visit Lens24,

so that you can fill and manage your shopping cart with orders during your session and

so that we can better adapt our website and webshop to the needs of our customers.

Cookies are also used by some of our advertising partners (so-called third-party cookies). These cookies help us to tailor our site to the specific needs of our customers, e.g. by displaying advertisements that may actually be of interest to you. By using these cookies, we receive information about which products you have viewed or searched for or which pages you have previously visited. These cookies are stored on your hard disk and delete themselves after a certain period of time. No personal data is stored in the cookies used by our advertising partners. Their use is pseudonymized so that no conclusions can be drawn about your identity.

Most Internet browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. However, deactivating cookies may mean that you cannot use all the functions of our web store.

10. Tracking tools

Our website uses so-called tracking tools to collect and store data for marketing and optimization purposes. By using our webshop, you agree to the use of tracking tools.

We use Google Analytics and Google Remarketing, both web analysis services of Google Inc (“Google”), for our website and web store. Google uses so-called “cookies”, text files which are stored on the user's computer and which enable the use of the website to be analyzed. The information generated by the cookie about the use of this website by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on behalf of the operator of this website for the purpose of evaluating the use of the website by users, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Third-party providers, including Google, place ads on websites on the Internet. Third-party providers, including Google, use stored cookies to serve ads based on a user's previous visits to this website.

Google will not associate your IP address with any other data held by Google. You can object to the collection and storage of data at any time with effect for the future. You can deactivate the use of cookies by Google by setting your browser software accordingly by visiting www.google.de/privacy/ads and clicking the “opt-out” button. Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at www.networkadvertising.org/managing/opt_out.asp. Further information on Google's provisions can be found at www.google.com/intl/de/privacy.

We would like to point out that if you deactivate cookies, you may not be able to use all functions of this website to their full extent. By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

11. Facebook Conversion Pixel

We use the “Conversion Pixel” of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to record the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, and we will inform you of this to the best of our knowledge. Facebook can link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook's data usage policy https://www.facebook.com/about/privacy. You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. If you do not wish this to happen, you can deactivate cookies in your browser settings.

12. right to information, deletion and correction

Customers can request to view their personal data stored by Lens24 or view and change it themselves by logging in to the website. You have the right to information, correction, blocking and deletion of your stored data at any time. The deletion of data can be requested at any time, provided that it does not conflict with the applicable provisions on the legal obligation to retain data. The request for access to data must be made in writing and accompanied by a copy of the applicant's proof of identity. This can be done either by post or by email to [email protected]. Please note that if your data is deleted, you will not be able to use our services or will not be able to use them to their full extent.

Please note that statutory retention periods apply to certain data. This data must be stored by us until the deadline expires. We block these files in our system and use them exclusively to fulfill our legal obligations.

13. Consent to the use of data

By registering or using the Lens24 website and webshop, customers consent to the collection, storage and use of their personal data to the extent described above. This consent can be revoked by you at any time with effect for the future.

14. Changes

Please notify us of any changes to your personal data so that your personal information is always up to date and complete.

15. contact person

We are happy to help you at any time. If you have any questions about data protection, please get in touch with our contact person for data protection law by sending an e-mail to [email protected].